Hani Winery
Elevating Kenya on the global wine map
The Client
Hani Winery*, a beacon of Kenyan pride, nestled in the heart of Mogotio, is dedicated to producing exceptional wines that showcase the richness and elegance of Kenya's terroir. With a commitment to quality and local pride, Hani Winery aims to put Kenya at the forefront of the global wine stage.
Project Scope
Brand Strategy
→ Brand purpose and promise
→ Market Analysis
→ Customer Segment, Acquisition, and Journey
→ Positioning and differentiation
→ Brand purpose and promise
→ Market Analysis
→ Customer Segment, Acquisition, and Journey
→ Positioning and differentiation
Brand Identity
→ Visual: logo, colors, typography, patterns
→ Guidelines: Comprehensive style guide
→ Visual: logo, colors, typography, patterns
→ Guidelines: Comprehensive style guide
Brand Implementation
→ Packaging
→ Marketing Posters
→ Car Branding
→ Stationery and Business Cards
→ Packaging
→ Marketing Posters
→ Car Branding
→ Stationery and Business Cards
The Problem
Hani Winery sought to establish a brand identity that not only reflected the exceptional quality of its wines but also celebrated the elegance, simplicity, and local pride inherent in the Kenyan terroir.
The challenge was to create a visual identity that communicated these values and set Hani Winery apart in the competitive global wine market.
The Solution
The solution involved a meticulous design process that culminated in a minimalist logo, the use of the Space Mono font, and a rich color palette featuring Ebony Clay, Monza, and Mystic colors.
The brand pattern, a dance of circles, rectangles, and squares, visually reflected the complexity of Hani Winery's wines. From packaging to marketing posters, every element was carefully crafted to communicate a celebration of Kenyan richness, inviting consumers to savor the elegance that defines Hani Winery. This comprehensive approach not only designed the visual aspects but also helped Hani Winery communicate the essence of its products and services, elevating the brand's experience on a global scale.
In summary, Hani Winery's brand strategy and visual identity showcase a celebration of Kenyan elegance, a story told from the sun-kissed vineyards of Mogotio to the global wine connoisseur's map. The crafted brand elements, including the minimalist logo, unique color palette, and brand pattern, harmonize to embody the spirit of Hani Winery and its commitment to quality, craftsmanship, and the vibrant spirit of Kenya.
*this is a conceptual project
